If you've been in SEO for a while, you've undoubtedly read tons of stuff about how the disavow file is no longer needed, or is needed only in the case of a Manual Action (Google-speak for a digital spanking), doesn't work, Google just uses it to get you to tattle on link … Continue Reading ››
Dr. Pete’s Synopsis of the August 2024 Google Antitrust Decision
Unless you've been hiding under a rock, you're well aware that Google has been in an antitrust case brought by U.S. Department of Justice. The judge in that case rendered a decision on August 5th, saying "Google is a monopolist, and it has acted as one to maintain its monopoly. It has violated Section … Continue Reading ››
AI-generated Images Just Became Far Less Valuable
If you've been following the endless chaos of Google Updates over the past year, you're well aware that Google considers original images in a piece of content as a signal that the author of the … Continue Reading ››
How to Improve your Core Web Vitals Scores
These are metrics that you can see in Google Search Console that attempt to measure how usable your site is. They cover things like page load time, how much your content shuffles around as the page loads, how long … Continue Reading ››
SEO for Amazon Sellers
Getting your products ranked well on Amazon is a completely different world from getting your web pages ranked in Google. Amazon SEO isn't something I do, but many of my clients ask about it. DesignRush has put together a guide on how to optimize your product listings on Amazon.
They do a great … Continue Reading ››
ChatGPT – more time for meetings!
Does Google Penalize AI-Generated Content?
A Big Negative SEO Attacker Is Betting On It
AI Content Generators
Online marketers are divided on whether using AI to generate web content is a good idea. With some pretty amazing capabilities coming from tools like Jasper and ChatGPT, we're able to quickly and inexpensively create articles with a ton of pretty specific … Continue Reading ››Click Rate Study from SEMRush
Some very valuable information in this study from SEMRush. For me, the key is in this excellent chart:
Let's do a little experiment here.
Let's do a little experiment here.
Monopoly Games
No, I'm not talking about Wine Opoly, Chocolate Opoly, or even my little town of Bend, Oregon's version...Bend Opoly.
I'm talking about the games Google, Facebook, and Amazon play with businesses and their revenue streams...and what your business can do to protect your sales from … Continue Reading ››
I'm talking about the games Google, Facebook, and Amazon play with businesses and their revenue streams...and what your business can do to protect your sales from … Continue Reading ››
3 Train Wreck Link Schemes You Didn’t Even Know Had Hit You
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