We've all had a dumb idea or two in our life, right? Today, I'm going to cover a number of common link building schemes that are either worthless, or could get you a penalty from Google, or both.

The really sad part … Continue Reading ››

If you've been in SEO for a while, you've undoubtedly read tons of stuff about how the disavow file is no longer needed, or is needed only in the case of a Manual Action (Google-speak for a digital spanking), doesn't work, Google just uses it to get you to tattle on link … Continue Reading ››

If you've been following the endless chaos of Google Updates over the past year, you're well aware that Google considers original images in a piece of content as a signal that the author of the … Continue Reading ››

These are metrics that you can see in Google Search Console that attempt to measure how usable your site is. They cover things like page load time, how much your content shuffles around as the page loads, how long … Continue Reading ››

A Big Negative SEO Attacker Is Betting On It

AI Content Generators

Online marketers are divided on whether using AI to generate web content is a good idea. With some pretty amazing capabilities coming from tools like Jasper and ChatGPT, we're able to quickly and inexpensively create articles with a ton of pretty specific … Continue Reading ››

Some very valuable information in this study from SEMRush. For me, the key is in this excellent chart:

Let's do a little experiment here.

{{unknown}}

I discovered TripleChecker recently, when they did a freebie intro scan of my site and found a whole bunch of typos and broken links. Their interface makes it easy to see what's wrong, and links to the page with the problem. Super helpful at keeping your site clean, professional, and functioning as it should. Have … Continue Reading ››

Will Critchlow's 3 big takeaways from his one-on-one with Google's John Mueller is information all technical SEO folks need to hear. Video courtesy our friends at Moz.